Questionnaire on the Strategic Analysis of Post Coffee

1. Gender

MaleFemale

2. Age

Under 1818-3030-45Over 45

3. How did you learn about Post Coffee?

Offline physical storeWord of mouth for friends or relativesNews reportsothers___

4. What factors mainly attract you to consume Post Coffee?

Price advantagesProduct tasteAfter-sales serviceOthers___

5. How do you evaluate the products inventions of Post Coffee?

Very satisfiedRelatively satisfiedNeutralRelatively dissatisfiedVery dissatisfied

6. Compared with other coffee brands,what's competitive advantages do you think Post Coffee has?

Lower priceRicher product categoriesCover more stores.No obvious advantageOthers___

7. Which of the following marketing activities do you think Post Coffee should carry out more?

Cross-border cooperationDiscount promotionsOnline live broadcast with goodsThemed eventsMember points systemOthers___

8. What aspects do you think Post Coffee need to improve most?

Price adjustmentsGood serviceProduct innovationProduct taste and qualityEnvironment and experienceOthers___

9. Are you willing to try Post Coffee in the future?

Very willingRelatively willingNeutralReluctantVeryreluctant

10. What is your impressions of the combination of Post office and coffee?

Very innovative and attractive.AcceptableGeneralDifficult to acceptVery opposed

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