Thank you for participating in this survey. Please answer the following questions based on your actual experience and preferences. Your responses will help us improve sports streaming services.
1. Which age group do you belong to? 18-25 years old 26-35 years old 36-45 years old 46-54 years old
2. What is your gender? Male Female
3. Have you ever given up subscribing to a platform because it lacked certain types of sports content(e.g.， niche events， specific language commentary)? Yes No Not sure
4. Through which of the following channels do you most often watch sports content? Professional sports streaming platforms(e.g.， Kayo Sports， Foxtel Sports) Social media live streams(e.g.， Facebook， Instagram Live) Official websites of traditional TV stations(e.g.， ABC Sport) Video-sharing platforms(e.g.， YouTube， Tik Tok) Others
5. Do you have a demand for multilingual commentary for sports events(e.g.， English， your native language)? Yes No Not sure
6. If yes， please specify the most needed language
7. For the 'personalized content recommendation' function you expect from the platform， which of your behaviors should it be based on for matching? Historical viewing records Collected/followed events/teams Single-view duration and completion rate Paid subscription history and preferences Others
8. Approximately how many times a year do you actively subscribe to online sports streaming services? Never 1-2 times 3-5 times More than 5 times
9. What is your level of demand for derivative content such as 'post-match data analysis'， 'player interviews'， and 'behind-the-scenes footage' of sports events? Strongly needed Needed Neutral Not needed Definitely not needed
10. What is your average monthly expenditure on sports-related consumption(including platform subscriptions， event peripherals， offline activity participation， etc.) in Australian dollars? 0-50 AUD 51-100 AUD 101-200 AUD More than 200 AUD
11. What additional features or services would you like online sports TV platforms to add to enhance the experience?