1. 你屬于哪個年齡段?Which age group do you belong to? A. 18-25歲(青少年及青年)18-25 years old (teenagers and young adults) B. 26-40歲(中青年)26-40 years old (young and middle-aged adults) C. 41-55歲(中年)41-55 years old (middle-aged adults) D. 56-65歲(中老年)56-65 years old (pre-elderly) E. 66歲及以上(老年)66 years old and above (elderly)
2. 你的最高學(xué)歷是什么?What is your highest level of education? A. 高中及以下Below high school B. 高中/職業(yè)學(xué)校High school/vocational school C. 大專/本科College/university (bachelor’s degree) D. 碩士及以上Master’s degree or above
3. 你多久觀看一次傳播科學(xué)知識的短視頻(如物理、化學(xué)、生物、天文、日常科普等)?How often do you watch short-videos that disseminate scientific knowledge (e.g., physics, chemistry, biology, astronomy, daily science)? A. 從不 Never B. 很少(每月少于1次)Rarely (less than once a month) C. 偶爾(每月1-3次)Occasionally (1-3 times a month) D. 經(jīng)常(每周1-3次)Frequently (1-3 times a week) E. 非常頻繁(每周3次以上)Very frequently (more than 3 times a week)
4. 你通常通過哪些平臺觀看科學(xué)類短視頻?(可多選)Which platforms do you usually use to watch scientific short-videos? (Multiple choices) A. 抖音/TikTokDouyin/TikTok B. 快手Kuaishou C. B站Bilibili D. 微信視頻號WeChat Video Accounts E. 小紅書/RedbookXiaohongshu/Redbook F. YouTube G. 其他(請注明:________)Other (please specify)
5. 你觀看單個科學(xué)類短視頻的時長通常是多久?How long do you usually spend watching a single scientific short-video? A. 少于30秒Less than 30 seconds B. 30秒-1分鐘30 seconds - 1 minute C. 1-3分鐘1 - 3 minutes D. 3-5分鐘3 - 5 minutes E. 5分鐘以上More than 5 minutes
6. 是什么促使你觀看科學(xué)類短視頻?(可多選)What motivates you to watch scientific short-videos? (Multiple choices) A. 對科學(xué)知識的好奇心Curiosity about scientific knowledge B. 實際需求(如解決日常問題)Practical needs (e.g., solving daily problems) C. 平臺算法推薦Recommendation by the platform algorithm D. 朋友/家人分享Sharing by friends/family E. 呈現(xiàn)形式有趣(如動畫、實驗演示)Interesting presentation form (e.g., animation, experiments) F. 對創(chuàng)作者的信任(如科學(xué)家、專業(yè)人士)Trust in the creator (e.g., scientists, professionals) G. 其他(請注明:)Other (please specify: )
7. 你如何評價短視頻傳播的科學(xué)知識的準(zhǔn)確性?How would you rate the accuracy of scientific knowledge disseminated through short-videos? A. 非常不準(zhǔn)確Very inaccurate B. 相對不準(zhǔn)確Relatively inaccurate C. 中立Neutral D. 相對準(zhǔn)確Relatively accurate E. 非常準(zhǔn)確Very accurate
8. 你如何評價短視頻中科學(xué)知識的深度(如是否清晰解釋原理,還是僅呈現(xiàn)現(xiàn)象)?How would you rate the depth of scientific knowledge in short-videos (e.g., whether it explains principles clearly or only presents phenomena)? A. 過于淺顯(僅含表面信息)Too shallow (only superficial information) B. 相對淺顯Relatively shallow C. 中立Neutral D. 相對深入Relatively in-depth E. 非常深入Very in-depth
9. 你如何評價科學(xué)類短視頻的呈現(xiàn)形式(如視覺效果、敘事邏輯、互動性)?How would you rate the presentation form of scientific short-videos (e.g., visual effects, narrative logic, interactivity)? A. 非常不滿意Very unsatisfactory B. 相對不滿意Relatively unsatisfactory C. 中立Neutral D. 相對滿意Relatively satisfactory E. 非常滿意Very satisfactory
10. 你對所觀看的科學(xué)類短視頻的信任程度如何?To what extent do you trust the scientific short-videos you watch? A. 完全不信任Do not trust at all B. 略有信任Trust slightly C. 中立Neutral D. 比較信任Trust relatively much E. 完全信任Trust completely
11. 你認(rèn)為科學(xué)類短視頻是否有助于提升你的科學(xué)素養(yǎng)(如理解科學(xué)概念、培養(yǎng)批判性思維)?Do you think scientific short-videos help improve your scientific literacy (e.g., understanding scientific concepts, developing critical thinking)? A. 毫無幫助No help at all B. 略有幫助Slight help C. 有一定幫助Moderate help D. 幫助很大Great help E. 極有幫助Extremely helpful
12. 當(dāng)你想學(xué)習(xí)某一科學(xué)知識時,主動搜索科學(xué)類短視頻的意愿如何?How willing are you to actively search for scientific short-videos when you want to learn a certain scientific knowledge? A. 非常不愿意Very unwilling B. 相對不愿意Relatively unwilling C. 中立Neutral D. 相對愿意Relatively willing E. 非常愿意Very willing
13. 你將認(rèn)為優(yōu)質(zhì)的科學(xué)類短視頻分享給朋友、家人或社交媒體的可能性有多大?How likely are you to share scientific short-videos you think are good with friends, family, or social media? A. 非常不可能Very unlikely B. 相對不可能Relatively unlikely C. 中立Neutral D. 相對可能Relatively likely E. 非常可能Very likely
14. 你是否愿意關(guān)注長期發(fā)布優(yōu)質(zhì)科學(xué)內(nèi)容的短視頻創(chuàng)作者?Are you willing to follow short-video creators who regularly publish high-quality scientific content? A. 非常不愿意Very unwilling B. 相對不愿意Relatively unwilling C. 中立Neutral D. 相對愿意Relatively willing E. 非常愿意Very willing
15. 相比其他知識傳播形式(如書籍、科普文章、紀(jì)錄片),你對科學(xué)類短視頻的接受度如何?Compared with other forms of knowledge dissemination (e.g., books, popular science articles, documentaries), how is your acceptance of scientific short-videos? A. 遠(yuǎn)低于其他形式Far lower than other forms B. 略低于其他形式Slightly lower than other forms C. 與其他形式相當(dāng)Equivalent to other forms D. 略高于其他形式Slightly higher than other forms E. 遠(yuǎn)高于其他形式Far higher than other forms
16. 你認(rèn)為阻礙科學(xué)類短視頻廣泛傳播的主要因素是什么?(可多選)What do you think are the main factors hindering the widespread dissemination of scientific short-videos? (Multiple choices) A. 內(nèi)容枯燥、缺乏趣味性Boring content, lack of interest B. 知識難度過高,難以理解Excessively high knowledge difficulty, hard to understand C. 信息不準(zhǔn)確,可信度低Inaccurate information, low credibility D. 平臺推薦不足,難以發(fā)現(xiàn)Insufficient platform recommendations, hard to discover E. 呈現(xiàn)形式單一,缺乏吸引力Single presentation form, lack of appeal F. 沒有足夠的觀看時間Insufficient viewing time G. 其他(請注明:)Other (please specify: )
17. 你希望科學(xué)類短視頻在內(nèi)容上做哪些改進(jìn)?(可多選)What improvements do you hope scientific short-videos will make in terms of content? (Multiple choices) A. 增加實用性知識(如生活科普、健康常識)Increase practical knowledge (e.g., daily life science, health common sense) B. 降低知識難度,用通俗語言解釋Reduce knowledge difficulty, explain in plain language C. 強化知識準(zhǔn)確性,標(biāo)注信息來源Strengthen knowledge accuracy, mark information sources D. 增加案例或?qū)嶒炑菔?,增強說服力Add cases or experiment demonstrations to enhance persuasiveness E. 拓展知識廣度,覆蓋更多學(xué)科領(lǐng)域Expand knowledge breadth, cover more subject areas F. 其他(請注明:)Other (please specify: )
18. 你希望科學(xué)類短視頻在呈現(xiàn)形式上做哪些改進(jìn)?(可多選)What improvements do you hope scientific short-videos will make in terms of presentation form? (Multiple choices) A. 優(yōu)化畫面質(zhì)感和視覺效果Optimize picture quality and visual effects B. 采用動畫、情景劇等更生動的形式Adopt more vivid forms such as animation and scenario-based dramas C. 縮短時長,突出核心信息Shorten duration and highlight core information D. 增加互動環(huán)節(jié)(如提問、投票)Add interactive links (e.g., questions, votes) E. 搭配清晰的字幕和圖解Equip with clear subtitles and diagrams F. 其他(請注明:)Other (please specify: )
19. 你認(rèn)為科學(xué)類短視頻創(chuàng)作者的哪些背景會提升你的信任度?(可多選)Which backgrounds of scientific short-video creators do you think will enhance your trust? (Multiple choices) A. 專業(yè)科研背景(如科學(xué)家、研究員)Professional scientific research background (e.g., scientists, researchers) B. 相關(guān)專業(yè)學(xué)歷(如理科專業(yè)學(xué)生、教師)Relevant professional education background (e.g., science students, teachers) C. 長期創(chuàng)作經(jīng)驗,口碑良好Long-term creation experience and good reputation D. 獲得官方機構(gòu)認(rèn)證(如科研院所、科普平臺)Certified by official institutions (e.g., scientific research institutes, popular science platforms) E. 其他(請注明:)Other (please specify: )
20. 對于通過短視頻更廣泛地傳播科學(xué)知識,你還有其他建議嗎?(選填)Do you have any other suggestions for the wider dissemination of scientific knowledge through short-videos?