不同年齡段的人們對短視頻傳播科學(xué)知識的接受度

本問卷聚焦 “不同年齡段人群對短視頻傳播科學(xué)知識的接受度” 這一核心主題,旨在系統(tǒng)收集各年齡段受訪者在科學(xué)類短視頻觀看行為、認(rèn)知評價、接受意愿等方面的信息,深入分析短視頻在科學(xué)知識傳播中的實際效果、現(xiàn)存問題及改進(jìn)方向,為優(yōu)化科學(xué)類短視頻的內(nèi)容創(chuàng)作、呈現(xiàn)形式與傳播策略提供數(shù)據(jù)支撐,助力短視頻更高效地發(fā)揮科學(xué)知識普及作用。This questionnaire focuses on the core theme of 'the acceptance of short video platforms for disseminating scientific knowledge among people of different age groups'. It aims to systematically collect information on viewership behavior, cognitive evaluation, and acceptance willingness of respondents across various age groups regarding science-related short videos. By conducting an in-depth analysis, it will explore the actual effectiveness, existing problems, and improvement directions of short videos in the dissemination of scientific knowledge. This will provide data support for optimizing the content creation, presentation formats, and communication strategies of science-related short videos, thereby helping short videos more efficiently play a role in popularizing scientific knowledge.
1. 你屬于哪個年齡段?Which age group do you belong to?
2. 你的最高學(xué)歷是什么?What is your highest level of education?
3. 你多久觀看一次傳播科學(xué)知識的短視頻(如物理、化學(xué)、生物、天文、日常科普等)?How often do you watch short-videos that disseminate scientific knowledge (e.g., physics, chemistry, biology, astronomy, daily science)?
4. 你通常通過哪些平臺觀看科學(xué)類短視頻?(可多選)Which platforms do you usually use to watch scientific short-videos? (Multiple choices)
5. 你觀看單個科學(xué)類短視頻的時長通常是多久?How long do you usually spend watching a single scientific short-video?
6. 是什么促使你觀看科學(xué)類短視頻?(可多選)What motivates you to watch scientific short-videos? (Multiple choices)
7. 你如何評價短視頻傳播的科學(xué)知識的準(zhǔn)確性?How would you rate the accuracy of scientific knowledge disseminated through short-videos?
8. 你如何評價短視頻中科學(xué)知識的深度(如是否清晰解釋原理,還是僅呈現(xiàn)現(xiàn)象)?How would you rate the depth of scientific knowledge in short-videos (e.g., whether it explains principles clearly or only presents phenomena)?
9. 你如何評價科學(xué)類短視頻的呈現(xiàn)形式(如視覺效果、敘事邏輯、互動性)?How would you rate the presentation form of scientific short-videos (e.g., visual effects, narrative logic, interactivity)?
10. 你對所觀看的科學(xué)類短視頻的信任程度如何?To what extent do you trust the scientific short-videos you watch?
11. 你認(rèn)為科學(xué)類短視頻是否有助于提升你的科學(xué)素養(yǎng)(如理解科學(xué)概念、培養(yǎng)批判性思維)?Do you think scientific short-videos help improve your scientific literacy (e.g., understanding scientific concepts, developing critical thinking)?
12. 當(dāng)你想學(xué)習(xí)某一科學(xué)知識時,主動搜索科學(xué)類短視頻的意愿如何?How willing are you to actively search for scientific short-videos when you want to learn a certain scientific knowledge?
13. 你將認(rèn)為優(yōu)質(zhì)的科學(xué)類短視頻分享給朋友、家人或社交媒體的可能性有多大?How likely are you to share scientific short-videos you think are good with friends, family, or social media?
14. 你是否愿意關(guān)注長期發(fā)布優(yōu)質(zhì)科學(xué)內(nèi)容的短視頻創(chuàng)作者?Are you willing to follow short-video creators who regularly publish high-quality scientific content?
15. 相比其他知識傳播形式(如書籍、科普文章、紀(jì)錄片),你對科學(xué)類短視頻的接受度如何?Compared with other forms of knowledge dissemination (e.g., books, popular science articles, documentaries), how is your acceptance of scientific short-videos?
16. 你認(rèn)為阻礙科學(xué)類短視頻廣泛傳播的主要因素是什么?(可多選)What do you think are the main factors hindering the widespread dissemination of scientific short-videos? (Multiple choices)
17. 你希望科學(xué)類短視頻在內(nèi)容上做哪些改進(jìn)?(可多選)What improvements do you hope scientific short-videos will make in terms of content? (Multiple choices)
18. 你希望科學(xué)類短視頻在呈現(xiàn)形式上做哪些改進(jìn)?(可多選)What improvements do you hope scientific short-videos will make in terms of presentation form? (Multiple choices)
19. 你認(rèn)為科學(xué)類短視頻創(chuàng)作者的哪些背景會提升你的信任度?(可多選)Which backgrounds of scientific short-video creators do you think will enhance your trust? (Multiple choices)
20. 對于通過短視頻更廣泛地傳播科學(xué)知識,你還有其他建議嗎?(選填)Do you have any other suggestions for the wider dissemination of scientific knowledge through short-videos?
更多問卷 復(fù)制此問卷